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Article
Publication date: 19 December 2017

Patricia R. Todd and Joanna Melancon

The overall purpose of this study is to investigate and gain a better understanding of perceptions of source credibility and consumer motivation to view live-stream broadcasts. Of…

6084

Abstract

Purpose

The overall purpose of this study is to investigate and gain a better understanding of perceptions of source credibility and consumer motivation to view live-stream broadcasts. Of particular interest is gender differences based on the gender of the broadcaster and viewer.

Design/methodology/approach

Data were collected using an online survey from 998 respondents. As the preliminary examination technique, t-tests were used.

Findings

There are significant differences based on whether a viewer of a live broadcast is watching a source of the same gender or a different gender in source credibility. Viewing same vs opposite sex broadcasters may indicate motivation to engage with the live-video content. There are significant gender differences outcome variables of interest to live broadcasters.

Research limitations/implications

The context investigated was a single live-streaming provider.

Practical implications

The findings provide a start to understanding the differences in perceptions and motivations for watching live-stream broadcasters. This will aid marketers and broadcasters using live-stream formats on a variety of platforms in developing better content and building a more engaged viewing community. This research represents an important step in quantifying unexplored differences in gender perceptions of the source of live broadcasts that ultimately could impact not only the success of the broadcaster but also brands endorsed by these broadcasters.

Originality/value

This research is among the first to explore source effects and motivation in the live video context.

Details

Journal of Research in Interactive Marketing, vol. 12 no. 1
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 1 December 2000

Patricia Todd and Delys Bird

Studies and analyses changes to the promotion policies and practices at the University of Western Australia (UWA) and identifies outcomes by gender. Suggests that there are quite…

1261

Abstract

Studies and analyses changes to the promotion policies and practices at the University of Western Australia (UWA) and identifies outcomes by gender. Suggests that there are quite a few factors to be addressed before gender equity in academia at UWA is obtained. Discusses, in depth, how to try to deal with lack of networks, socialization, the dual‐role burden, masculine organizational culture and gendered power imbalance in the workplace. States that, although great inroads have been made at UWA, statistics show that there are still very fundamental barriers to be addressed to aid further improvement for women academics.

Details

Equal Opportunities International, vol. 19 no. 8
Type: Research Article
ISSN: 0261-0159

Keywords

Article
Publication date: 1 April 2014

Patricia R. Todd, Raj G. Javalgi and David Grossman

The aim of this paper is to focus on the determinants that impact the growth of SMEs in B-to-B markets in emerging economies. The objective is to apply the classic model of…

1250

Abstract

Purpose

The aim of this paper is to focus on the determinants that impact the growth of SMEs in B-to-B markets in emerging economies. The objective is to apply the classic model of organizational ecology to examine the characteristics of growth patterns in the B-to-B environment for SMEs in emerging markets, specifically India and China. Application of the model can guide SMEs owners/managers in their effort to successfully expand internationally in turbulent markets characterized by competitive and technological intensity.

Design/methodology/approach

An overview of the basics of the organizational ecology model is presented, followed by the description of various economic drivers of B-to-B markets in India and China. The integration of the organizational ecology model and the strategic development of methods to deal with specific challenges of entering international markets are discussed. The paper concludes with managerial implications and suggestions for future research.

Findings

Businesses operating in emerging markets face many of the same roadblocks concerning efficiencies, increasing competition, and the need for capital, that are experienced by businesses throughout the world, however, they also face challenges unique to the developmental nature of the country environment. Ecological models can be used to understand the dynamics between resource utilization and growth.

Practical implications

The ecology-based view evaluates the utilization of resources with a focus on how changes in resource availability impact the international growth strategy of the B-to-B firm in India and China. These two economies represent a large business environment, generally underdeveloped with regards to taking advantage of potential resource availability.

Originality/value

While the significant economic contribution of SMEs is well understood, their business practices in emerging economies have not been extensively studied, especially in the B-to-B arena. The goal here is to stimulate the development of new insights for managing the complex relationships between the B-to-B SMEs, organizational ecology, and the international environment in emerging markets. This study extends the literature concerning factors that impact business success in important emerging markets such as India and China.

Details

Journal of Business & Industrial Marketing, vol. 29 no. 4
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 1 June 2001

David Peetz and Patricia Todd

Bank unionism illustrates some of the diverse experiences of Malaysian unions in a seemingly hostile legislative environment. The National Union of Bank Employees (NUBE) is a…

4179

Abstract

Bank unionism illustrates some of the diverse experiences of Malaysian unions in a seemingly hostile legislative environment. The National Union of Bank Employees (NUBE) is a powerful union that contrasts with in‐house unions in several banks and which shows that it is not impossible for Malaysian unions to organise and secure gains for members. Its experience illustrates the importance for union prosperity of: workplace union activity; the capacity to protect members from insecurity and arbitrary treatment; workplace reform strategies; internal discourse; education and training; union culture; creative and strategic approaches to industrial action; and the role of politics in industrial relations.

Details

International Journal of Manpower, vol. 22 no. 4
Type: Research Article
ISSN: 0143-7720

Keywords

Article
Publication date: 23 August 2011

Rajshekhar (Raj) G. Javalgi, Patricia Todd and Elad Granot

The study aims to examine the effect of market orientation on the international performance of Indian SMEs in the business‐to‐business market; assess the potential moderating…

1866

Abstract

Purpose

The study aims to examine the effect of market orientation on the international performance of Indian SMEs in the business‐to‐business market; assess the potential moderating effect of environmental uncertainty, along with market orientation, on SMEs' performance; and discuss implications to guide SME owners/managers in their efforts to successfully expand internationally in turbulent markets.

Design/methodology/approach

Surveys were sent to a random cross‐sectional industry sample of SMEs located in India. The data consisted of 150 responses.

Findings

Market orientation and international orientation are positively related to export performance and the relationship between the market orientation and international performance of Indian SMEs is moderated by market turbulence.

Research limitations/implications

The data were collected at a single point in time, and therefore do not allow the determination of cause and effect or the impact of changes over time. Data were collected with a reliance on self‐reports for all of the research variables.

Practical implications

The positive relationship between market orientation, international orientation, and the degree of internationalization of the firm would suggest that the upper management of Indian SMEs should place a priority on promoting behaviors consistent with a positive international orientation, especially in turbulent markets.

Originality/value

Studies focused on market orientation have been done primarily in the context of advanced economies. The significant economic contribution of SMEs is well understood, but their business practices in emerging economies have not been studied extensively. This study extends the literature concerning factors that impact business success in an important emerging market such as India.

Details

Journal of Business & Industrial Marketing, vol. 26 no. 7
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 17 April 2007

Patricia R. Todd and Rajshekhar (Raj) G. Javalgi

This paper aims to focus on the determinants influencing the internationalization of small and medium‐sized enterprises (SMEs) in India. The objective is to investigate and…

7374

Abstract

Purpose

This paper aims to focus on the determinants influencing the internationalization of small and medium‐sized enterprises (SMEs) in India. The objective is to investigate and evaluate the business environment and, then, examine the importance of developing and promoting entrepreneurship to allow SMEs in India to develop a competitive position in the international marketplace. It is proposed that the primary method for fostering or promoting the growth of entrepreneurship is through the utilization of technology.

Design/methodology/approach

An overview is provided of the current economic situation facing SMEs in India. Then factors necessary for the expansion of the business are discussed, along with the challenges of overcoming the resource gaps identified. The importance of fostering entrepreneurship is presented. The current state of technology is then evaluated. The paper concludes with an assessment of challenges and implications for future expansion.

Findings

Information is provided concerning the current situation for SMEs in India and the challenges encountered as they face a business environment that is becoming more competitive. Several factors are identified that must be addressed before the SME can achieve international growth, specifically the utilization of technology. Special attention is given to the gaps in infrastructure that could enable a more efficient use of resources and the impact of entrepreneurship on the economic growth of the SME.

Practical implications

Advancements in information technology and improvements in communication infrastructure have resulted in opportunities for SMEs to participate in global markets in both developing and developed countries. Since, governmental reform in 1991, SMEs in India have been faced with new competitive intensity. Improvements in resource utilization make it possible to sell a variety of products and services from anywhere in the world, around the clock. This paper calls attention to ways in which Indian SMEs can become competitive.

Originality/value

This paper integrates entrepreneurship, resource‐based view, and internationalization of SMEs in India, specifically focusing on the use of technology.

Details

International Journal of Emerging Markets, vol. 2 no. 2
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 1 August 2005

Rajshekhar (Raj) G. Javalgi, Patricia R. Todd and Robert F. Scherer

A classical model of organizational ecology dynamics which is utilized to characterize an ecosystem called the internet is proposed and a parallel is drawn between the population…

3245

Abstract

Purpose

A classical model of organizational ecology dynamics which is utilized to characterize an ecosystem called the internet is proposed and a parallel is drawn between the population ecology model and the current global e‐commerce environment.

Design/methodology/approach

Survivorship theory is applied to global e‐commerce. The Verhulst‐Pearl logistic equation can be used to describe the inhibition of growth within an ecosystem. The approach is to apply the Verhulst‐Pearl logistic equation to describe international growth dynamics of the internet.

Findings

When applying the Verhulst‐Pearl equation to the internet environment around the world, the number of domain names or host counts, the rate at which there is an increase or decrease in the number of domain names, and the availability of information technology infrastructure are all factors that are part of the equation. The model of population dynamics presented in our discussion lends itself to the description of the current pattern of growth within the internet environment.

Practical implications

The application of population ecology to international growth dynamics describes the long‐term survival and differentiation strategies that impact success. The next evolution of firms on the internet, which may be the ultimate survivors, should follow the path characterized as low cost producers with a focus on meeting the needs of the consumers on the internet. An ecological approach allows managers to ascertain the effectiveness of their organizations in the internet environment and accordingly devise strategies to embrace changes and challenges of the global environment.

Originality/value

The population ecology conceptual framework offers promise for a more sophisticated and methodologically rigorous approach to future investigations by both researchers and practitioners. The operationalization of the organizational ecology model for application to the internet is an extension of the literature.

Details

International Marketing Review, vol. 22 no. 4
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 1 December 2004

Rajshekhar G. Javalgi, Charles L. Martin and Patricia R. Todd

Advancements in information and communication technologies have created unprecedented opportunities to services providers in both developing and developed countries. The service…

7666

Abstract

Advancements in information and communication technologies have created unprecedented opportunities to services providers in both developing and developed countries. The service sector represents one of the fastest growing areas of exports in the global trade. The Internet and e‐commerce make it possible to sell a variety of services, ranging from airline tickets to financial services, from anywhere in the world, around the clock. International delivery of services through electronic means is creating value in the supply chain by the reduction of many of the barriers to entry. This paper focuses on the determinants influencing the diffusion and export of e‐services across borders. The paper also presents strategic challenges, followed by implications for service providers.

Details

Journal of Services Marketing, vol. 18 no. 7
Type: Research Article
ISSN: 0887-6045

Keywords

Content available
Article
Publication date: 1 January 2008

1229

Abstract

Details

Management Research News, vol. 31 no. 1
Type: Research Article
ISSN: 0140-9174

Content available
Article
Publication date: 17 April 2007

Rangamohan V. Eunni, Candida G. Brush and Rammohan R. Kasuganti

4042

Abstract

Details

International Journal of Emerging Markets, vol. 2 no. 2
Type: Research Article
ISSN: 1746-8809

1 – 10 of 132